“Leadership is not a position or a rank. Leadership is a choice.” – Jason Euler
Relentless dedication, risk-taking, and a deep love for life are what formed the reality of Jason Euler’s journey in the electronic dance music world. Fueled by the love of music, passion, and unreserved persistence, Jason’s story as an Arizona native is not of an overnight success but rather one of deeply rooted culture and love.
In 2016, Jason attended the Global Dance Music Festival, which not only served as entertainment but also provided inspiration. That night after walking out of his 2nd electronic event ever, surrounded by the energetic crowd and electrified beats, he made a resolute stand: he wouldn’t just attend events; he would create them.
Motivated by this newly discovered drive and passion, he started his own entertainment company—OCTIV Entertainment—which took off like wildfire, empowering a community of artists and fans by hosting hundreds of events.
However, Jason did not want to only coordinate events; he wished to have an enduring influence on the field. This brought him to Relentless Beats, the very company that ignited his love for music. He single-handedly took on the difficulty of changing the festival paradigm, not just as a site for performances, but as an epicenter of unforgettable, multifaceted experiences. To date, he has over 300 brands, including several Fortune 500 companies to bring these one of a kind experiences to Arizona.
This is all revolving around a singular mission: to raise the level of music culture and provide experiences that individuals will keep with them for an entire lifetime.
Nowadays, as the Chief Empowerment Officer of Empowered MGMT, Jason Euler remains to challenge limits, not only in artist management but also in the way music itself is felt. He is a strategist and a businessman, but above all, he is a visionary who is committed to empowering artists, connecting people, and forging the future of electronic music. To Jason, success is not just about creating a company; it’s about creating a movement—a movement that puts fans and artists at its center.
The Philosophy of a Servant Leader
A central part of Jason Euler’s management philosophy is a servant leadership approach. In contrast to the conventional corporate models whereby leaders order and command, Jason has a strong belief that successful leaders serve their communities and teams initially.
“A leader is not defined by their rank but by their willingness to uplift those around them. My approach has always been to share power, prioritize the needs of my team, and create opportunities for growth,” Jason shares.
This is a philosophy built into Empowered MGMT’s culture. The organization operates by the models of teamwork, transparent communication, and reciprocal support so that each team member and artist is in place to flourish. Jason believes that when artists are genuinely cared for—creatively and professionally—then they are able to focus on the things that are truly most valuable: making exceptional music and bonding with their listener base on an organic level.
Balancing Innovation, Risk, and Stability
Risk has always been the priority of any venture Jason Euler has embarked on. Without risk, he would be where he is not, nor would he have had the experiences that have defined his career. Stability is mere illusion in business, he thinks. Growth only occurs when the limits are tested, and the only time business ever really does feel “stable” is not often.
“The best part isn’t reaching the goal—it’s the process of growth itself. Balance is an illusion. Instead of chasing stability, I embrace the unknown and find joy in the journey,” Jason explains.
For Jason, innovation means being willing to venture out of comfort zones. He looks at each adversity as a means to learn, respond, and step forward into new potential. Fiscal well-being is essential, but he doesn’t think playing it too safe
holds anyone back. The contrast is calculated risk—wagering on that which has the potential to change the game and still keeping things in solid business fundamentals.
Identifying and Developing Talent: The Role of Mentorship
Pairing down raw talent is the easy part—anybody can spot extraordinary art or great sound. For Jason, though, genuine talent is not always about being gifted musically; it’s more about determination, work ethic, and an artist’s capacity for overcoming seemingly impossible obstacles.
“What’s their work ethic like? Do they have grit? Are they willing to keep learning, even when things aren’t going their way? That’s what separates the great artists from the ones who burn out,” Jason Euler says.
He feels that only so much can be accomplished by talent. The music world is full of amazingly talented musicians who never make it, not due to a lack of ability, but due to a lack of determination. Because of this, mentorship is so important at Empowered MGMT. Jason himself takes a personal interest in building his artists, giving them the guidance, attitude, and business acumen they require to succeed in a world that asks for more than talent.
Empowered MGMT: A Premier Artist Management Firm
Empowered MGMT provides more than artist management. It is an artist management company, but also a music industry consulting firm that attends to the artist, creator, and even business developer’s needs by providing comprehensive services such as strategic growth planning.
This company has deep roots in entrepreneurial excellence, which allows collaboration with top artists, promoters, agencies, and media platforms from all over the world. Because of its ability to interconnect different parts of the industry, clients are provided with practical solutions to accomplish their most ambitious goals.
To achieve the most demanding targets in an increasingly competitive environment, Empowered MGMT uses extensive networking and industry knowledge to enable the artists with tools crucial for success.
Some of its key services include:
Brand Development: Assist artists in developing a strong, distinct brand that resonates with their target audience, helping them stand out in the competitive music industry.
Brand Strategy: Strategic services help define and refine the artist’s market positioning, ensuring their brand aligns with their artistic vision and career goals.
Bookings: Manage all aspects of booking for performances, from negotiating contracts to coordinating logistics, ensuring artists have successful shows and tours.
Record Label Negotiations: Represent artists in negotiations with record labels, securing favorable terms and helping them navigate the complexities of recording contracts.
Marketing: Marketing services are tailored to promote artists and their music effectively, utilizing both traditional and digital media platforms to maximize reach and engagement.
Expanding Artist Projects: work to expand and enhance artists’ projects through strategic planning and the implementation of growth initiatives that help elevate their music and presence in the industry.
Consulting and Strategic Growth Planning: Provide consulting services to artists, creators, and business developers, offering actionable strategies that pave the way for achieving their objectives.
Networking and Partnerships: Leveraging our extensive network, we facilitate partnerships with key industry players, including promoters, agencies, and media outlets.
The company’s mission is to empower clients and enrich the global music culture through strategic support and innovative growth strategies. Whether you’re looking to develop your brand, expand your reach, or navigate the industry, Empowered Management is here to guide you every step of the way.
Challenges in the Industry and Breaking Through the Noise
The music industry for electronic music is perhaps one of the most competitive sectors, filled with talent and increasingly new releases by the day. With hundreds of thousands of songs released on sites such as Spotify each day, the task of any artist is being heard.
Jason Euler knows that it takes more than talent to cut through the noise—instead, it takes a balance of relationship-building, branding, and strategic positioning.
It’s all about real relationships,” Jason explains. “But relationships don’t do it by themselves. You have to have a phenomenal product. The music has to be fantastic, but the brand behind the music is just as important. That’s what fans relate to, and that’s what creates a lasting community.
Apart from making music, artists must define a brand that appeals to them. This is their trademark and makes them identifiable in a world full of competing artists.
Jason stresses that short-term success isn’t only about getting noticed but also about building a devoted fan base who will be supporting an artist’s career for many years to come.
The Turning Point: What Triggered Empowered MGMT’s Growth?
Whereas most companies have one defining moment, Empowered MGMT has grown through consistency. Although milestones such as PLS&TY’s over 50 million streams on “Your Love,” Ekonovah’s Ultra Music Festival debut as part of
only seven independent artists to be included, and Polar Bears storming the international airwaves are noteworthy; Jason finds that true success comes through the daily grind.
“There is no substitute for consistency,” Jason Euler says. “It’s getting up every morning and doing the hard work, even when you don’t want to. It’s the extra effort at the end of a long day—sending that extra email, making that extra call, going just a little bit further.”
This unyielding passion has been the key to Empowered MGMT’s success. Jason is convinced that a successful life is achieved through the small, everyday habits that continue to pile up over the years, eventually creating huge victories.
The Future of Empowered MGMT
As technology and industry trends evolve, Empowered MGMT stays a step ahead with innovation. The company is busy innovating new ways to reach artists and listeners worldwide:
AI & Data Analytics: Use artificial intelligence to decipher audience behavior and enhance marketing methods.
Virtual & Augmented Reality Experiences: In addition to live events, develop immersive virtual and augmented reality experiences for the global fanbase.
Web3 & Blockchain Technology: Utilize decentralized platforms for music distribution and artist-to-fan transactions.
Global Market Expansion: Strengthening alliances with international promoters and music portals for booking acts in emerging economies.
As a move to stay progressive and ahead-of-the-curve in handling electronic music, Empowered MGMT continues to evolve through a policy of continuous learning and pacing with technology and trends.
By leveraging cutting-edge technologies such as streaming analytics, virtual reality, and artificial intelligence-driven marketing instruments, Empowered MGMT enhances artist and fan interaction. Expanding its network through collaboration with providers of technology, event organizers, and business partners facilitates innovation and entrepreneurial opportunities.
Additionally, the company has solid feedback loops established to collect direct client feedback in order to keep improving the services. Expansion into diversified digital content creation services, social media management services, and personal branding services also introduces new revenue streams while driving artist development. Emphasizing talent development and environmentally sustainable business, Empowered MGMT is consistently breaking new trends and thus emerging as a market leader in the music industry for years to come.
Empowering Artists, Transforming Music: Jason Euler’s Lasting Impact
The story of Jason Euler is one of inspiration. Starting from as an artist festival goer to becoming a driving force in artist management, he is a true pioneer in the field. His unyielding drive has set up numerous successful businesses and equally changed the face of electronic music. With OCTIV Entertainment, Relentless Beats, and Empowered MGMT, he single-handedly proved that passion, strategic risk-taking, and true loyalty towards the electronic community create a difference.
The hallmark of success for Jason is attributed to his servant leadership-a definition that puts the growth and wellness of an artist above everything else. Empowered MGMT has put itself on the map as a deluxe edition of an artist management company and now stands tall as a consulting dev center, illuminating the industry, treasuring, and rebranding countless career paths.
As the company advances with AI, blockchain, and VR, Jason has taken the lead in developing new ways to connect artists and their fans. He shows that brilliance is not enough, as he employs his network and mentorship focused on branding; it only comes with deep and clever connections that result in perpetual success.
After all, the story of Jason is inspiring—not only for him but for the artists and communities he serves. His dreams go far beyond just managing; they are to lead an initiative that brings the culture of music to greater prominence around the world. It’s clear. With Jason Euler steering Empowered MGMT, the impact he has on the music industry will be remarkable.
